According to the ranking given by Japan’s total imports of goods from China, China’s labor-intensive products still have a relatively large advantage in the Japanese market. For Chinese cross-border sellers on Amazon Japan, the hot-selling categories that need attention are 3C, clothing, furniture, toys, food, shoes, luggage and wood products.
In addition, it should be noted that light industrial products such as textiles and raw materials, shoes, boots, umbrellas and luggage all account for more than 60% of the Japanese import market. In these products, China’s main competitors come from Asian countries and regions (such as Vietnam, Thailand, Taiwan Province) and Italy, the United States, etc. Chinese sellers on Amazon Japan need to pay special attention to the product advantages and communication strategies of e-commerce sellers in these countries.
