According to foreign media reports, Shopify’s GMV in the fourth quarter of 2021 exceeded the $54 billion mark, increasing to 1/2 of Amazon’s third-party seller GMV.
In 2021, the transaction volume of Amazon sellers will exceed 390 billion US dollars, and the total number of Shopify merchants will exceed 175 billion US dollars. Shopify’s annual GMV accounts for 45% of Amazon’s annual GMV, and it reached 48% in the fourth quarter! Overall, Shopify merchants as a group have grown faster than Amazon third-party sellers over the past few years.
In 2018, Amazon’s third-party seller market was 4 times larger than Shopify’s, and Shopify’s GMV for the entire 2018 (about $41 billion) was not even as much as Amazon’s Q4 2021 GMV. But since then, the gap between Shopify and Amazon has been shrinking, and the number of Shopify merchants has more than doubled in that time, and some existing merchants have continued to grow steadily.
Shopify’s merchants don’t need to rely on a single channel like Amazon’s sellers to conduct their business, and this advantage has become clearer in recent years, which has become a major factor in Shopify’s rapid progress. The significance of website building service providers such as Shopify is to facilitate the direct-to-consumer output of brands, and with the advertising strategy on search portals such as Google and Facebook and social media platforms, Shopify’s concept and practice of “de-platforming”, Gradually get on the right track.
But no matter how beautiful the stories of others are, the only one who is worried about the career is still himself. There are also sellers on the Internet who jump between the two identities, that is, Amazon sellers and Shopify merchants, but unfortunately, most of them end in dismal results. Amazon and Shopify are two business models. The advantages and disadvantages of horizontal comparison are just independent indicators to convince themselves. The success of the two also confirms this.
“Shopifys” including BigCommerce, WooCommerce, and Magento are attacking the larger DTC market. Amazon’s remarks that Amazon is no longer attractive to small and medium-sized sellers seem to be repeatedly mentioned and verified by netizens. . February is almost over, sellers, what are your options?
