Matters needing attention when looking for an Amazon operating company
Many companies have seen the dividends of cross-border e-commerce. Before facing the difficulty of rising domestic production costs, they seek to develop B2C business and strive for greater profits. Cross-border e-commerce, especially the Amazon platform, has a huge exchange rate difference, so it has become the first choice of many enterprises.
Most companies do not have an Amazon operation team. To develop the Amazon e-commerce platform business, the problem of the operation team must be solved.
It is difficult to form a team by yourself. One is that it is difficult to recruit people. If you want to recruit excellent operators, you need not only salary and benefits, but also luck. The second is that the organizational structure is unstable, and the company’s e-commerce business has nothing to do with starting a business. The difference is that the business increment is not large, the income of employees is not high, and the team has not been stable for a long time.
Operating expenses
Looking for an Amazon operating company, you will face problems such as operating costs, product selection, and operations. Generally speaking, Amazon’s operating expenses are composed of basic service fees and commission points. The basic service fee is mainly used for the initial infrastructure construction of the store, and the commission point is used to motivate Amazon operators.
Therefore, special attention should be paid to companies whose basic service fees and commissions operated by Amazon are too low. When things are impermanent, there will be demons. Business people know that: my products are of good quality, and I don’t worry about no one using them. Why should I lower the price for you? An excellent Amazon operation also has high requirements for commissions. If an employee says, “Boss, I will help you work part-time without salary.” Do you dare to hand over nearly 1 million business to him?
Selection details
Amazon’s agency operation also depends on the details of the selection. In the past 6 years, I have been in contact with a variety of customers and answered all kinds of strange questions. Some want to sell bronze ware, large-scale abrasive tools, outdoor sculptures, tea, cultural and creative products, etc. on Amazon. All of our products sell very well in China, and they will definitely be popular on Amazon.
In fact, when an excellent Amazon agency operation company selects products, they will not refer to the domestic market, nor will they act according to their imagination. Every action of the agency operation requires data support, especially Amazon’s selection of products. It directly determines the performance of the store, which can be said to be the top priority.
Amazon’s product selection is completed by a special product department. Through market research, analyzing competitors, and comparing dozens of data indicators such as price, performance, specifications, materials, seasonality, review, etc., we can finally determine whether a product has a market. Whether it can quickly become a hit.
Operational strength
Of course, good products still need to be operated, and the era when wine fragrance is not afraid of deep alleys has passed. Now that we have good wine, let the world know that this is what the operations department needs to do.
Amazon operations need to write listings, cooperate with the visual department to make product maps, do a good job in on-site advertising, coordinate off-site promotion materials, and do a good job of off-site promotion… In general, it is to do everything possible to make the store get more in a short time. traffic and increase conversion rates.
To sum up, the most important thing for companies to inspect Amazon’s operating companies is to examine the operating costs, product selection models and operating models. These three points reflect the strength and professionalism of this company to a certain extent.
