When writing headlines, many people ask a question, what kind of headlines are good?
A good title is 1) can convey the correct information to customers: this is related to whether customers want to continue to understand our product details page after seeing your title; 2) a good title needs to contain product-related information while being able to By making customers stop looking at other product information, the correct purchase behavior can be generated.
In order to write a good title, summarize the following points for everyone:
1. Title structure:
1. Brands: Amazon customers are paying more and more attention to brands, so we build our own brands and enhance our awareness of rights protection (to prevent our products from being followed by others)
2. Core keywords: also called main keywords, which are the direct source of traffic (if you choose a good core keyword, there are currently two methods: adapting measures to local conditions, because the language habits are different, so the sorting method is also different, you can refer to some foreign shopping Website; refer to good seller titles, it is recommended to refer to about 10)
3. Scope of application: guide customers to correct purchasing behavior
4. Product attributes: material, characteristics, size, color, etc.
Second, the title role:
1. Readability: It is to let customers understand what products we sell, because readability will directly affect the conversion rate of products.
2. Searchability: Amazon will have its own search engine, and Amazon will use the keywords in your product title to display your product in the search results.
So in general the readability of the title is greater than the searchability of the title, because what we ultimately want is the conversion rate of the product.
3. How to ensure that our title can give customers a good impression, the following are the precautions:
1. The title should not be too long, it is best to control it to 80–120 characters, and each word should be separated by a space as much as possible. It is best to control the title within 200 characters for the first time. It is recommended that you thank some replacement words to increase the searched opportunity, as the product itself may have several expressions.
2. Don’t pile up keywords, pile up keywords, traffic will be more, but without conversion rate, it is useless.
3. The first letter should be capitalized, but like conjunctions, articles, and prepositions, it is not necessary to capitalize, for example: and, the, with and so on.
4. Use numbers if you can use numbers instead, for example: one warranty can directly write 1 warranty, it will be more intuitive and better, and there should be no special characters in the title, such as: ?/! (question mark or exclamation mark).
5. The title only needs to contain information related to our products, and do not join promotions, such as: free shipping, bestseller, hot item, etc. Such a title will look tacky.
6. Do not reflect UPC or product inventory in the title, and do not include the seller’s own information.
7. The words in the title should be standardized without spelling mistakes.
8. Do not scribble the brand in the title, it will involve infringement, and if it is serious, it will directly lead to the closure of the store.
